The worst sales promotion in history

27 years ago, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history.

This and other shock and awe in Vernacular NICELY SAID issue 25.

  • Marketing – Turn features into benefits
  • Treasure Hunting – The Indiana Jones of old jeans
  • Irrational obsession – Walt’s “useless” backyard model train
  • Expectations and reality  – When you expect nothing you’re never disappointed
  • Hooks and headlines – A good headline is a rare thing

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