Let’s get writing

Contact Richard Carter – Vernacular’s chief wrangler and writer.

021 526-559 | richard.carter@vernacular.co.nz | LinkedIn

Central Auckland, New Zealand

About Richard

A quick word before the biographical bedtime reading below: Perhaps you know what you want; maybe you’re a little unsure. Call Richard for a five-minute phone chat. He’ll put you in the picture, say if he’s the right person (or not) for the job and what it might cost. Should you like what you hear, a written quote will confirm the details before work starts.​

Now, back to the main feature: For 20 years Richard has helped companies in B2B technology and professional services build their brands through storytelling.

Formative roles in consumer research, bid and technical writing, and public relations shape the writing skills he offers his client today.

Richard’s understanding of technology and business services is broad and deep – spanning the heights of cloud computing and unified communications to data centres, industrial automation, and software distribution.

He has spearheaded local and APAC marketing communications and writing projects for global heavyweights, such as NASDAQ and NYSE listed enterprise technology companies IBM, BMC Software, EMC Corporation, Salesforce.com, local start-ups, and many companies in between.

Richard’s writing today is shaped by body of work that stretches from the first dotcom bubble burst, to the rise of the internet’s first ‘four horsemen’ (EMC, Oracle, Cisco, and Sun Microsystems), to industry’s more recent migration to the cloud and the subsequent consumerisation of IT.