Let’s make your story sell

Contact Richard Carter – Vernacular’s chief wrangler and writer.

Complete the contact form below to arrange a chat. Equally, you could chance your arm and call me on 021-526-559. Over to you.

021 526-559 | richard.carter@vernacular.co.nz | LinkedIn

Central Auckland, New Zealand

About Richard

A quick word before the biographical bedtime reading below: Perhaps you know what you want to say; maybe you’re a little unsure. Either way, call me for a five-minute chat and I’ll tell you what I think you need and outline the process and costs. If that sounds good to you, a written quote will confirm the details before work starts.​

Now, back to the main feature: For 20 years I’ve helped companies in B2B technology and professional services build their brands through storytelling.

Formative roles in consumer research, bid and technical writing, and public relations shape the writing and editorial services I offer clients today.

My understanding of technology and complex knowledge-based businesses is broad and deep – spanning the heights of cloud computing and unified communications to data centres, industrial automation, software distribution, and civil infrastructure.

I’ve spearheaded local and APAC marketing communications and writing projects for global heavyweights, such as NASDAQ and NYSE listed enterprise technology companies IBM, BMC Software, EMC Corporation, Salesforce.com, local start-ups, and many companies in between.

From the first dotcom bubble burst, to the rise of the internet’s first ‘four horsemen’ (EMC, Oracle, Cisco, and Sun Microsystems), to industry’s more recent migration to the cloud and the subsequent consumerisation of IT, I’ve witnessed all of it, invested in some of it, and written screeds about it.