Writing for business
Professional writing for B2B technology and professional service providers. Guaranteed to spark a conversation with the people who matter.
Vernacular n. The commonly spoken language of a particular people or place.
The name fits the work – and is certainly more memorable than Richard Carter Writing Services Limited.
Since 2013, Vernacular has used narrative to help its clients sell, grow, change course, and sound plausible in a tight spot.
The name Vernacular acknowledges that facts never speak for themselves – they must knit with a coherent narrative to change the minds of the people who matter.
By necessity I get down in the weeds, writing for B2B companies in technology, professional services, media, and building and construction sectors. It’s tough, unglamorous work that requires an experienced head to test your ideas and make complicated subjects more meaningful.
Vernacular’s writing projects take many forms, ranging from brand articulation and corporate message development to specific outputs produced on demand, including case studies, by-line articles and thought leadership, bids and proposals, news releases, interview preparation, service propositions, conference and speaking materials, website content, and trade advertising.
Vernacular has completed writing and consulting projects for the companies listed below.
Air New Zealand: Passenger & cargo carrier
Alchemy: Network connectivity
Assemble: Construction documentation
Base2: Managed IT services
BIMNZ: BIM industry group
BRANZ: Industry research
CCL: Cloud and IT services
Chillisoft: Security software distributor
EnviroWaste: Waste management
Hawaiki Cable: Subsea telecommunications
Infosys: IT services
Jade: Technology solutions
Media Works: Media and entertainment
MSN: Digital Advertising Network
NEC: Technology and electronics
NZME: Media and entertainment
Opus WSP: Engineering
Pryda: Building and construction
Pyrios: Contact centre technology
Ramsetreid: Construction materials
Revera: Cloud infrastructure
SafetyWise: Workplace safety
Schneider: Industrial automation
Virsae: UC diagnostics
Richard is a master at finding the nuggets and explaining them in such a way that people nod their heads and embrace the significance of your story.
– Katie Mills, Chief Marketing Officer, NZME
I love reading Vernacular's material - it's always clean and crisp.
– Wendy O’Hearn, Marketing & Strategy Manager, Pryda
Vernacular consistently hits the mark, producing content that is impactful, engaging, and easy to read.
– Melisa Resanovic, Market Development Manager, Reid Construction Systems
We’re spoiled with Vernacular - Richard is on to it.
– Alison Lambden, Marketing & Communications Manager, Virsae
I love Vernacular's work - makes me feel excited about content again.
– Tammy Downer, Customer Marketing, Spark New Zealand