Writing for business
Professional writing & marcomms for B2B technology and professional service providers. Your customers will notice.
Vernacular n. The commonly spoken language of a particular people or place.
The name fits the work – and is certainly more memorable than Richard Carter Writing Services Limited.
Since 2013, Vernacular has used narrative to help its clients sell, grow, change course, and sound plausible in a tight spot.
The name Vernacular acknowledges that facts never speak for themselves – they must knit with a coherent narrative to change the minds of the people who matter.
By necessity I get down in the weeds, consulting and writing for B2B companies in technology, professional services, media, and building and construction sectors. It’s tough, unglamorous work that requires an experienced head to test your ideas and make complicated subjects more meaningful.
Vernacular’s writing & marcomms projects take many forms, ranging from brand articulation and corporate message development to specific outputs produced on demand, including case studies, by-line articles and thought leadership, bids and proposals, news releases, interview preparation, service propositions, conference and speaking materials, website content, and trade advertising.
If you’ve read this far – good. It’s probably the right place to tell you why a professional writer is better than AI.
Writing work
Vernacular has completed B2B writing and marcomms projects for the companies listed below.
Air New Zealand: Passenger & cargo carrier
Alchemy: Network connectivity
Assemble: Construction documentation
Auxo: Automotive software
Base2: Managed IT services
BIMNZ: BIM industry group
BRANZ: Industry research
CCL: Cloud and IT services
Chillisoft: Security software distributor
EnviroWaste: Waste management
Experience Points: Business class user experience
Goodwins: Real estate
Hawaiki Cable: Subsea telecommunications
Hydroxsys: Cleantech
Infosys: IT services
ITW: Engineered fasteners and components, equipment, and consumable systems
Jade: Technology solutions
Media Works: Media and entertainment
MSN: Digital Advertising Network
NEC: Technology and electronics
Nodero: Digital experts for human centred technology
NZME: Media and entertainment
Opus WSP: Engineering
Pryda: Building and construction
Pyrios: Contact centre technology
Ramsetreid: Construction materials
RedBull: Explosives
Revera: Cloud infrastructure
SafetyWise: Workplace safety
Salesforce: CRM
Schneider: Industrial automation
Spark: Telecommunications and digital infrastructure
Trust Management: Financial services provider
Virsae: UC diagnostics