The essential guide to thought leadership

:: Quick interruption before the main feature. Download Vernacular’s essential guide to thought leadership

Learn how to write your way to thought leadership – though, a word of warning: can you handle people wanting you just for your mind?

No one remembers what you say unless it sounds interesting. Truth and facts won’t cut it – they’re not motivating or memorable.

You’ve got to say something counterintuitive, something that contradicts accepted views.

People listen when you tell them that what they thought was good is, in fact, bad; that random events  are in fact related; that some rare phenomenon is in fact quite common.