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October 21, 2025November 6, 2025

Why hire a copywriter in the age of AI?

September 4, 2025

Hair dryer horror

May 20, 2025May 20, 2025

#DeadbirdStrategy #RoadkillWisdom #LeadershipLessons

March 23, 2025April 3, 2025

How to write a case study … that doesn’t bore your readers

March 12, 2025March 13, 2025

Choose your words carefully

March 11, 2025

AI and the art of writing

March 11, 2025March 11, 2025

Some schmuck in my LinkedIn feed posted analysis of jobs likely to be automated

February 14, 2025February 16, 2025

About your About page

February 4, 2025February 9, 2025

Slippery writing: Get your readers sliding down the slope

January 28, 2025January 28, 2025

Pro tip: Immediately fire employees who publish holiday reflections on LinkedIn.

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richard.carter@vernacular.co.nz
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