Write the perfect sentence

Orwell advised cutting as many words as possible, Woolf found energy in verbs, and Baldwin aimed for ‘a sentence as clean as a bone’. What can we learn from celebrated authors about the art of writing well? This and more in Vernacular NICELY SAID issue 33.

  • Ideas – Your best ideas don’t come first
  • Customer insight – Careful what you ask for
  • Tribalism – An answer to ‘Who can I trust?’
  • Luck – How to increase yours
  • Content – The world thirsts for a tight lede

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