Business writing: tricks of the trade

Good enough for Shakespeare; good enough for you. Give ‘em a whirl. Your words will sing.

Alliteration: Dead as a doornail. Ban the bomb. Burn your bra. Power to the people.

Polyptoton: Please please me. Grace me no grace. The rain it raineth every day. A stranger in a strange land.

Antithesis (one thing, then another): The well-bred contradict others. The wise contradict themselves.

Merism (name all the parts): Ladies and gentlemen. Wedded wife. Night and day (a merism for always). Cannons to the right. Cannons to the left.

Blazon (Merism too far): Full fathom five thy father lies; of his bones are coral made ..

Synaesthesia (coupling senses): She smelled the way Taj Mahal looks by moonlight

Aposiopesis (can’t go on): Like … If only …

Hyberbaton (odd order): Patter-pitter of tiny feet. Stone walls do not a prison make.

Anadiplosis (repeat last word in first word of next phrase): Suffering breeds character; character breeds faith …

Diacope: Bond, James Bond. Words, pure words.  Burn, baby, burn. Events, dear boy, events.

Epistrophe: End each sentence with the same word … tell the truth, the whole truth, nothing but the truth.

Tricolon: Eat, drink and be merry. Father, Son and Holy Ghost.

Epizeuxis: Location. Location. Location.

Syllepsis: He took his hat, coat, and then his life. (Pun).

Isocolon (balance): Roses are red, violets are blue. Float like a butterfly, sting like a bee. In defeat, unbeatable; in victory, unbearable

Paradox: There’s only one thing in the world worse than being talked about, and that’s no being talked about

Chiasmus: Mind on my money and money on my mind. Nice to see you, to see you nice. Tea for two and two for tea.

Assonance (repeating vowel sound): Deep heat. Blue moon.

Catachresis (so wrong it’s right): I will speaker daggers to her. Thunderbirds are go. Curiouser and curiouser

Litotes (deny opposite): Not bad. Not a drum was heard, not a funeral note.

Metonymy: All eyes were on the government. The face that launched a thousand ships.

Transferred epithets (transfer adjective to wrong noun): The man smoked a nervous cigarette. Loneliness seeps through the soles of his feet. Dizzy heights. Guilty secrets. The most unkindest cut.