Tricks of rhetoric

What do Snoop Dogg, Bruce Forsyth, JFK, Billy Ocean and William Shakespeare have in common?

The answer is chiasmus (pronounced ki-AZ-mus).

With my mind on my money and my money on my mind. Nice to see you to see you, nice.
Mankind must put an end to war, or war will put an end to mankind.
When the going gets tough, the tough get going.
Fair is foul and foul is fair.

Guardian writer and author of The Elements of Eloquence: How to Turn the Perfect English Phrase Mark Forsyth (#inkyfool) lifts the lid on chiamus and the trick to writing a memorable sentence.

Read Mark’s wisdom here.