Richard Carter, Author at Vernacular

November 30, 2025December 1, 2025

Erlkönig

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Why hire a copywriter in the age of AI?

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Hair dryer horror

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#DeadbirdStrategy #RoadkillWisdom #LeadershipLessons

March 23, 2025April 3, 2025

How to write a case study … that doesn’t bore your readers

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Choose your words carefully

AI and the art of writing

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Some schmuck in my LinkedIn feed posted analysis of jobs likely to be automated

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About your About page

February 4, 2025February 9, 2025

Slippery writing: Get your readers sliding down the slope

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