Case studies

Top-tier organisations trust us to interview their customers and capture compelling case studies.

Great products/services, you say. A customer case study puts your claims beyond all doubt.

But the process must be handled delicately to end up with a story that everyone is happy to approve.

Vernacular writers:

  • Have the chops and maturity to conduct an interview that gets the best from your customer. Doggedly sticking to a list of questions won’t cut it.
  • Capture answers that relate the value of your products/services within a broader business context
  • Are comfortable discussing complex subjects and ideas with executives at all levels
  • Remain sensitive to customer personalities, other stakeholders, and how your products/services should be positioned in the story
  • Manage approvals and write to deadlines

We get it right the first time, so there’s less editing, the process is faster, and your customer doesn’t end up regretting their decision to participate in the exercise. In fact, in our experience, when a case study really hits the mark, the customer in question will use it to promote their handiwork (off the back of your products/services) to their wider business. There’s no stronger endorsement.

Vernacular clients use customer case studies in all sorts of settings, including sales collateral, lead generation, awards submissions, website copy, custom publishing, conferences, news media, and roundtable events.

Case studies from go to whoa

We manage:

  • Initial brief and message scoping to determine case study theme and core messages
  • Client interviews to explore the customer’s business and market, challenges, what your business delivered, key benefits and outcomes
  • Writing, routing, editing and final approvals
  • Graphic design, if required
  • ‘Repackaging’ the case study for social posts, marketing materials, and scripts and talking points for video case studies

Recent examples

Let's get writing

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