Never fail the elevator test again. I’ll help you define the central idea that drives your brand (or, in the vernacular, your ‘why’) so you explain your business in a more meaningful way.

Vernacular’s two-hour workshop pinpoints your brand’s raison d’être – or reason for being – which is captured in a brand blueprint that defines your purpose, articulates your unique positioning, and establishes your language and tone of voice.

We also develop brand taglines, drawing on the brand blueprint to craft a succinct outward expression of your brand.

Recent examples

• Nodero: Human-centred technology
• Experience Points: Business class user experience 
• The Back Room: Put more time on your side
• Vanguard: Safe today. Confident tomorrow
• NZME: Keeping Kiwis in the know.
• Figured: Managing farm finances – piece of bliss; Figured at Xerocon London 
• Hydroxsys – Smarter filtration for a world of clean water
• SafetyWise – The smart way to manage workplace safety and compliance
• Health Farm – Just the good stuff
• Pyrios – Experts to lead the way
• Virsae – Flawless communication
• North Harbour Fencing – Quality fencing that makes a difference
• Revera – Get fast on your feet