Advertising copy

Advertising copy I wish I’d written

I love this advertising copy for web TV service Tivibu. The mashup of blockbuster movie title Lord of the Rings with life’s most recognisable interruption – a ringing telephone – tells us about Tivibu’s catalogue and the central beauty of on-demand TV: personal control.

All this with just two extra ‘rings’ – seven words in total.

Works beautifully.